Airtel is the largest Telecom operator in India with over 100 million subscribers. This makes the brand synonymous with mobile telephony in the country. The task of this commercial was to take Airtel’s network communication beyond establishing just the sheer physical presence.Today, the new generation of Indians take it for granted that anyone is accessible over a mobile. This is depicted in the story through a child who complains to his father who is out of town. It’s this belief that the vast Airtel network enables.