Cannes Lions

AIRWAVES CHEWING GUM

CLM BBDO, Boulogne-Billancourt / WRIGLEY / 2008

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In French, the expression “There are moments when you need some” implies “there are moments when you need balls”. And it’s these moments that Airwaves, the extra-strong chewing gum, give you the necessary courage to confront certain challenges. But even though it gives you more courage, it doesn’t make you stronger…

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