We created a 7 minute interactive film, featuring the best elements of classic Mexican cinema - car chases, superhuman dwarves and evil doctors.The footage alone was a Grindhouse classics candidate, but when we used it to create an interactive game, the real fun began. We focused on being true to the mood of the film and the style of the adventure and created a simple but fun game play- the user could play through the game by bashing their keyboard. The more keys - the higher score! It proved to be wildly entertaining.

We started with a teaser announcing Chlorophyllo and the game on big Internet portals (Yahoo, MSN) and on Allociné (the leading French cinema site) when the Wrestler came out, to create an event with a gigantic wallpaper format of Chlorophyllo.The campaign then spread via hilarious banners. We seeded Chlorophyllo to blogs and created a facebook fan page.

The results so far are remarkable. 300.000 visitors in 1.5 months, 1 700 000 page views and more than 2 million keystrokes recorded!The Facebook page attracted more than 4300 fans to date. Chlorophyllo was also seeded to blogs, resulting in mentions in hundreds of them and a FWA (Favourite website award) win.In 2 months, Airwaves Chloromenthol has achieved Wrigley’s desired yearly value share and the numbers are still growing.

Oh, and a dozen reported broken keyboards!