Cannes Lions

AJAX GLASS CLEANER

TEMPO ADVERTISING, Bucharest / COLGATE-PALMOLIVE / 2010

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Overview

Execution

The Ajax Glass effectThe objective: Increase awareness and drive sales for Ajax Glass cleaning product in hypermarkets.

The idea: We used the entrance glass doors of the hypermarkets, modified to appear dusty. When the doors slid open, two big Ajax Glass squeegees “cleaned” the glass, leaving a crystal clear view of the interior.The relevance: The idea was implemented at the entrance of hypermarkets, where people actually go and pick their cleaning products.

The results: With a minimal investment, the sales for 2009 in the selected locations went up by 34% compared to the similar period of the previous year.

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