We have transformed the posters for the Ticino (south of Switzerland) winery "Al Mulinetto" into an art project. The headline "The Fine Art of Drinking" thus has a double meaning.

Connoisseurs would probably call Al Mulinetto's specialities art themselves. The grappa, limited to 250 pieces, was awarded several times, the Merlot received top ratings. The design of the products has already earned the manufacturer several prizes. So the campaign slogan: "The Fine Art of Drinking" fits perfectly.

To do justice to this, we gave young Swiss artists and typographers the opportunity to design the subjects for the posters. The results are very different, artistic works. They have been on display since November 2017 and have already been added to the collection by the Museum für Gestaltung Zürich. The art project is to be continued, other artists are already working on new posters.