1. Follow the money

2. What gets measured gets managed

We merged the need of the Baltic Sea with the acceptance* and interest* of clients and prospects by developing the BalticSeaProject with the Aland Index. It measures the Co2 impact of every credit card transaction. The digital report is presented with the monthly bill and suggests local, global or lifestyle call to actions to compensate your impact. We made complex data simple, and technology work seamless, turning your tool for consumption into a purposeful instrument for nature; relevant every purchase and every market.

*WWF:s survey on climate

82 % wants to live a sustainable lifestyle

60 % wants “climate labeling” on financial products

80 % wants to contribute personally to reach max 1.5 Celsius target

65 % would change bank if there was a more climate sustainable offering

69 % believes that it’s important to consume in a responsible way

We implemented according to the dialouge driven action-plan also using power of partners with the fact that we also offered if to all competitors for free as a catalyst. Clients are provided monthly with individual impact report in line with the monthly credit card bill;

1. The Baltic Sea Project was set to crate funding for great ideas and understanding by the public.

2. We developed the bio-sourced Baltic Sea Credit Card to connect all clients of the bank to that ambition.

3. The credit card has a cause driven design replacing all other cards in the bank.

4. MasterCard approved the first ever cause driven front, all other signage sent back.

5. The index connecting your consumption to impact and impact to compensation.

Timeline: June 2016

Placement: In direct digital & print, magazine, SoMe and PR

Scale: Finland, Sweden and Åland.

Distribution: Sending a new card to every client.

1.

A: Pre-sell: Great success, and then some. 100 % coverage in Nordic Financial Press. 100 % neutral, positive or very positive. (Meltwater report)

B: Pre-sell to partners: All partners shared the news. With Thomson Reuters, KPMG as well as Gemalto also writing articles and blogs of their own for global distribution.

C: + 350,000,000 in earned global media reach and counting (Meltwater report)

2. Brand awareness: + 308% (9,8% to 40%) (RAM DN, Survey)

3.

A: Financial deposits: + 30% (32 275 656 €)

B: New accounts: + 4,4% (1 149)

C: Funds generated for environmental projects: 380 000 €

4.

Engage with academy, science and civil society. Fantastic results such as:

A: By direct invite as an actionable example to high level meet at United Nations in NYC and Bonn

B: The project is a mandatory case study at Stockholm School of Economics

C: Invited to Sustainable Brands Summit and Contagious on trust and transparency

D: Collaboration with Zennström Philanthropies RFTB

E: Endorsed by Swedish Minister of Financial Markets and Consumers.

F: +205 % increase in The Bank of Aland’s Baltic Sea Project Social Media followers

G: Under review to be a “UN Lighthouse Project” for COP23 in Bonn in November