Cannes Lions
ALBERT HEIJN 365 GROCERIES
TBWA\NEBOKO, Amsterdam / ALBERT HEIJN / 2015
Overview
Entries
Credits
Overview
Execution
Multiplatform: on Tumblr Albert Heijn, Facebook Albert Heijn, Instagram 365 Boodschappen, ah.nl
Outcome
800,000 impressions Tumblr
1 million + impressions Facebook
impressions Instagram: unknown
20% increase in Facebook Fanbase Albert Heijn
qualitatively : 80% of testgroup looked forward to daily posts, engaged positively in content & brand
Majority of followers has tried a new recipe from the platform after following 365 Groceries.
Similar Campaigns
12 items
