DNB is Norway’s largest bank – and their tagline “Banking from A to Z” is well known amongst the Norwegian people. For years, DNB have been the main sponsor of Norway’s biggest sports hero of all time - world champion downhill skier Aksel Lund Svindal.

When Aksel retired, DNB celebrated his career from A to Z, with a 90 second ad on national TV.

For Christmas, DNB and Aksel surprised everyone by teaming up once more - but this time they honored the true Norwegian heroes.

In a new 90 second TVC, DNB used the exact same music and the exact same words they used to celebrate Aksel’s career as a national sports hero. But this time, they told the story of the children and their families who spend their young lives fighting cancer.