Cannes Lions

ALCOHOL

TBWA\LONDON / HEINEKEN / 2011

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Overview

Entries

Credits

Overview

Execution

On the 29th of April 2011, H.R.H. Prince William married Miss Catherine Middleton in a ceremony full of royal pomp and circumstance. More importantly, us Brits all got the day off work so we could enjoy more pints of John Smith’s in the pub. The British love a lavish bone china commemorative plate, especially for a royal wedding. So we gave them one free with every pint of John Smith’s. But in typical No Nonsense style our commemorative plate was made of paper and celebrated the day off. Not the poncy wedding.

Outcome

Plates were promoted in 250 working man’s clubs in the UK (at the time of writing this we didn’t know the exact results but can find if required).

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