Cannes Lions

ALCOHOL

JWT BANGKOK, Bangkok / ASIA PACIFIC BREWERIES / 2011

Presentation Image

Overview

Entries

Credits

Overview

Outcome

- All 20,000 books run out in less than one month.- 25,845 Photos was submitted to the website up to date.- More than 25,000 tourists participated in Tiger roaming booth.- Average spending time for tourist in Thailand in 1st quarter increased from last year by 19%- Tiger sales in 5 main tourist cities increased by 42%And despite the recent problems, Thailand’s most celebrated quality – “fun” – is found to still be in abundance.

Leading the way for travelers, Tiger became their beer of choice accompanying them throughout their journeys.

Similar Campaigns

12 items

Silk Nextmilk - Made from plants, tastes like milk

ICF NEXT, Chicago

Silk Nextmilk - Made from plants, tastes like milk

2023, SILK

(opens in a new tab)