Cannes Lions
JWT BANGKOK, Bangkok / ASIA PACIFIC BREWERIES / 2011
Overview
Entries
Credits
Outcome
- All 20,000 books run out in less than one month.- 25,845 Photos was submitted to the website up to date.- More than 25,000 tourists participated in Tiger roaming booth.- Average spending time for tourist in Thailand in 1st quarter increased from last year by 19%- Tiger sales in 5 main tourist cities increased by 42%And despite the recent problems, Thailand’s most celebrated quality – “fun” – is found to still be in abundance.
Leading the way for travelers, Tiger became their beer of choice accompanying them throughout their journeys.
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