Cannes Lions

ALCOHOL ABUSE AWARENESS

Y&R GROUP SWITZERLAND, Zurich / BLUE CROSS / 2008

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Task: Alcohol bears risks. Adolescents need to be sensitized to these risks by a flash banner linking to the counselling centre of the Blue Cross (www.blaueskreuzzuerich.ch).

Execution: Core message "The Blue Cross helps people with drinking issues". We count on a visual solution that effects the perception of the viewer by fascination and an unpleasing emotional touch. A defenceless woman falls into a bottomless abyss and hits, while falling, with hard bubbles. The body is getting deformed. The fall through a glass of champagne is associated with party and nightlife. (Banner: Launched on several party/nightlife internet-platforms.) Results: These platforms increased the number of visitors enormously. (thousands/week)

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