Cannes Lions

ALCOHOL AID WEBSITE

LE BUREAU, Stockholm / SWEDISH ALCOHOL COMMITTEE / 2008

Overview

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Overview

Description

This song is the radio launch of the brand new website Alcohol Aid. This website is a professional self-help site for anyone with alcohol problems. There's also help for friends and relatives of drinkers.

The song is performed by independent Swedish pop artist Uje Brandelius, who never does advertising otherwise. Uje Brandelius is well known to the target group, because of his brilliant lyrics and smart music. But he's not mainstream. The target group's parents wouldn't have a clue who he is. Since we only want to address 18-25 year olds this was carefully thought through.

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