This film promotes a fake brand: "Too much". It was created for a campaign of the French government health department (INPES) for young people on the risks they take when it comes to alcohol. The brand symbolises the moment when alcoholic beverages make everything turn into drama. Actually, the strategic idea was not to try to make them stop drinking - which is impossible - but to illustrate how alcohol can be fun as well as extremely dangerous at some point. At an idyllic beach party, a group of young people ends up experiencing risks due to alcohol.