Cannes Lions

ALCOHOLIC BEVERAGES

M&C SAATCHI ABEL, Cape Town / WEYLANDTS / 2012

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Overview

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Credits

OVERVIEW

Description

Maison is a wine estate in Franschhoek, South Africa. Our brief was to design a series of labels for a bespoke, limited edition range of house wines that encapsulated the idea of ‘good living’.

Execution

The handcrafted nature of the wines was the inspiration here. Each label carries the individualised, original thumbprint of the winemaker, Antwan Bondesio. Effectively, no two labels are the same delivering a very personal message.

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