Aldi, a German company, launched in France 35 years ago. Discounts, loosely combined with notions of living a practical, modern lifestyle, are built into its DNA. Still, it's not a well-known brand in France. Since fairytales are known by all, the team chose to use a famous tale (Cinderella) to stoke recognition, thanks to a soundtrack that revamps the original Disney film’s Bibbidi-Bobbidi-Boo - The Magic Song.

Evoking a world of fairytale and legend through vivid colors, the film follows a young man on his quirky quest to find a woman he's seen dancing at a party. Like a modern Cinderella, she leaves only a shoe behind. On his quest to find her, he eventually discovers the princess is not the girl he thought, and that true love is closer than it seems, as close as the nearest Aldi.

Translation: "Make way for today's lives" "room for new consumers"

Garnering close to 4 million views on YouTube only, this modern take on the classic Cinderella tale has conquered its audience with a bold take on a story known by all served by craft of the utmost quality as well as a fresh interpretation of a beloved soundtrack. The film was also broadcasted on TV and in Theaters in its various cutdown forms and has garnered very positive feedback on all social outlets. Finally, additional activation was made on socials such as Tinder where users could swipe on profiles made with the characters or on instagram account @bamlarencontre where the commercial storyline was reinterpreted as a real life meet cute anecdote.