Create an emotional relevant brand moment during Christmas.

What does Santa himself do to take off his ease after working night and day during Christmas? Th is the story of this film. We see him coming home very early in the morning of December 26th. Soon we realize that he is just like us. He enjoys those free days in-between the years like everyone else does too.

No data was gathered for the use in cinema. The overall positive sentiment of the campaign was extremely high reaching 91%.