Cannes Lions
BMF, Sydney / ALDI / 2013
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The series of three ads shows people having cliché phone conversations on other ALDI products. This showed people that buying an ALDImobile sim card is just as simple and familiar as buying a loaf of bread.
This ad shows a conversation between a child who has just started school and his grandmother. The boy eats the chocolate bar (phone) and the grandmother becomes confused as she continues to talk to him without realising he is no longer there.
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