Cannes Lions

ALEVE

ENERGY BBDO, Chicago / BAYER / 2012

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Christmas hangs in the balance as Kris Kringle suffers through the arthritis pain that makes his busiest night of the year more of a chore than a pleasure. Despite the pain, he soldiers on, navigating rooftops and delivering presents until he receives a friendly tip. Just two Aleve can help him enjoy a pain free holiday with just two pills. And set him up for a pain free year ahead.

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