• Casting of Michael B. Jordan provided an opportunity for us to highlight his new Prime Video film, Without Remorse, which will be launching on April 30th, the kick-off to a broader partnership between Amazon and Michael’s production company, Outlier Society.

• The blue rings in Michael’s eyes in the spot are representative of the blue rings that light up across Echo device when the ‘Alexa’ wake word is used.

• Michael B. Jordan was named ‘Sexiest Man Alive’ by People Magazine in 2020.

• The audiobook that Michael is reading to our heroine at the end of the spot is If Beale Street Could Talk, a celebrated 1974 book and 2018 film of Black American fiction, about love in the face of injustice.