The agency was tasked with the job of creating material that promotes and reinforces the Alfa Romeo Centenary celebration.

Together we decided that, to truly embrace the value of Alfa Romeo’s 100 years of existence was to show it. This led us to the idea of an Info-graphic.After weeks of research and trying to develop an easy to follow, graphically pleasing and understandable illustration, we arrived at what we have now. Alfa Romeo’s 100 years of production history encapsulated within a clear, concise sphere. Something any Alfa Romeo enthusiast or anybody with no direct brand alliance would appreciate.

The feedback was surprising. At first it ran at a small scale within Dealerships until they disappeared. The poster was uploaded on one local and one international Advertising/Inspiration focused blog page and subsequently spread to more than 15 other blog pages. The number of social media responses thereafter were well received.