Cannes Lions
TEAMALFA, Milan / ALFA ROMEO / 2008
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Description
The goal was to communicate the striking power of the Alfa Romeo 147 Ducati Corse, with its 170 horsepower engine. The concept is simple: once you get used to the incredible speed of this vehicle, everything else seems annoyingly slow. Our protagonist is portrayed in his everyday life and explains his annoying situation in a documentary style.
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