Cannes Lions

ALIENWARE

TAIYO KIKAKU, Tokyo / DELL / 2011

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

To emphasize on the product's unique selling point - luminous parts such as key board, we put an image of Alienware in place of Japanese traditional decoration truck. Traditional Japanese decoration truck is known for its cool design and flashy light decoration.

Similar Campaigns

12 items

Dell Tales of Transformation

INHANCE DIGITAL, Los angeles

Dell Tales of Transformation

2018, DELL

(opens in a new tab)