Cannes Lions
HEREZIE, Paris / undefined / 2013
Overview
Entries
Credits
Description
It had to be simple, impactful and iconic.
Execution
It has been a very long shoot. We have been looking after every single detail (position, props, styling) in order to express every hour of the day. The 24 fragmented images of the character have been crafted in order to represent the same colour and shape of the bread itself.
Outcome
+ 8% in sales
Strong impact in awarenss on line and off line.