Cannes Lions
VON BUCHHOLTZ, Hamburg / SMART / 2019
Overview
Entries
Credits
Background
German citys are totally polluted by different kind of noise.
Buying an all silent electric smart EQ fortwo becomes to a social contribution
for all people to reduce the city noise.
Execution
First scene: We see a barker (woman) at a fairground ride making noise as hell.
Chart: The city is loud enough.
Second scene: We see the new smart EQ fortwo driving almost silent in an urban environment.
Chart: The new smart EQ fortwo. All electric. All silent.
Logo: smart.
Soundlogo: smart (whisper)
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