Media plan.

We created the first HP virtual catalogue, using the Augmented Reality platform which allowed users to combine virtual and real experiences to learn the notebooks’ properties to build their own.We gave users the following predetermined options:Desktop/Laptop,Screen Size,Processor and Memory Capability,Colour Options.The platform was activated via webcam and users interacted with the ad using their fingers.

More than 28,000 seconds accumulated of interaction with the catalogue and its products.

Users interacted for 1 minute on average with the ad.8,976 interactions with the ad.These numbers were achieved in the 2 weeks that the campaign lasted.