Enhance the recognition and awareness of the brand Aspirina throughout the country.

Aspirina is ¨the alleviation of headaches¨, This is why our idea was based in a demonstration that showed, through multiple experiences in public, its benefit in the most opportune moment: when headaches are most likely caused.

After implementing the idea throughout 7 days, in 3 of the main cities in Colombia and having handed out more than 4000 flyer/packs in the street of the personalized Aspirina for the most common types of headaches, we were surprised to see how people were positively impacted and changed their moods and reacted with a smile. This also gained recognition for the brand; another important achievement was having the brand noticed as familiar and friendly to its customers, and a brand that understands the needs of consumers, a far cry from the cold shopfronts of pharmacies.