Cannes Lions
FREENJOY, Los Angeles / TOP DAWG ENTERTAINMENT / 2018
Overview
Entries
Credits
Description
ALL THE STARS" follows a photographically spiritual journey of Kendrick Lamar returning to African to explore its history and culture. This journey takes him through various African peoples, subcultures, textures, and environments - a visual statement on the value of love, heritage & homeland.
Execution
The director was given the track in November. He developed a treatment. From there the video was shot and post production was initiated. Finally, the video was released on Youtube on February 6, 2018.
Outcome
As of May 2nd 2018, the video has over 111 million views on Youtube.