When you do sports, the only way to gain confidence and get back on track after a big defeat or injury is by receiving the best of support. And because a good insurance is first of all an insurance that stays with you during rough times, Allianz launched the Restart program to seek out promising young footballers who had to abandon their lifelong dream, and give them a second chance.

In April, we launched a recruitement phase all over France to look for young talents who gave up their football dreams. With a sport media partner (SoFoot) and social recruitement content, we selected around 30 players to participate at the first selection phase : a tournament at the Allianz Riviera Stadium in front of international recruters. 3 players were selected after this tournament to participate in the Munich training camp and meet their favorite players (as Ribery who also has a story made of obstacles) and coach who gave them key advices to continue to live for their passion. We told the story of this program trough a teaser (15") and a film (3min), we targetted communities on social network around: sports / family / etc. FC Bayern networks also showcased the video to increase visibility and engagement.

The operation generated 5 millions views with less than 100k€ of media buying. It is the 3rd most viewed Allianz’s youtube video worldwide. For 3 views on the video, 1 of them brings a view directly to another Allianz video. It was part of the top 5 most popular videos on Youtube in France. This project allowed many young players to restart their sport life and gain confidence again: Joffrey plays at the professional training center of Colomiers. Fati joined the female Villemomble team. Siméon is playing on the Nimes Olympique (L2 french football club). And many others are in a recruitment process. Its success inspired Allianz to extend the Restart program in other countries. It also improves the brand items on awareness (+2pts), on proximity (+4pts).