The innovative use of a transparent sheet was effective as it successfully held their attention once they turned to the ad.

The sheet itself was the perfect medium to illustrate the idea — passage of time — with just a flip of the page.

The idea was so clutter breaking that it made them go over the ad more than once.

This ad was highly successful in raising the brand awareness among children in the age group of 8-14 years. Because of the uniqueness of the idea, the awareness generated was far more than the investment on the innovation. The comic magazine became a collector’s item for the kids.