THE CHALLENGE WAS TO ANNOUNCE THE RETURN WITHIN THE COMMUNITY OF SPORTS CARS LOVERS, WITH LOW BUDGET AND A VERY RELUCTANT TO ADVERTISING, EXCLUSIVE AND UPSCALE TARGET. TO MAKE THEM WILLING TO LOOK FOR OUR CONTENT AND HAPPY TO SHARE IT WITH THEIR BEST FRIENDS.

WE NEEDED TO BUILD A “CONTENT NEST” DIGITAL ECOSYSTEM IN LINE WITH ALPINE PREMIUM AMBITIONS WHILE ENABLING THE CO-EXISTENCE OF PURE BRAND CONTENT ON ALPINE HISTORY AND PERSONALITY, KEY INFORMATION ON THE PRODUCT AS WELL AS NEWS ON THE WW CHAMPIONSHIP WHERE ALPINE COMPETES IN.

FROM THE CITY TO THE ALPS, A MYSTERIOUS DRIVER HEADS FOR THE HILLS IN HIS AGILE ALPINE. IS HE COMING BACK, IS HE ESCAPING?

BEHIND THE WHEEL OF HIS SENSUAL MACHINE, RIDING IN A SPORTY DRIVING STYLE, IN SEARCH FOR OFF THE BEATEN TRACK SPOTS, HE GOES ON.

HE IS ACCOMPAGNIED BY A SOMEWHAT NOSTALGIC MUSIC. HE KEEPS ON RECOLLECTING SOME VERY BLESSED MOMENTS AS THE USE OF GIFS IN THE FILM SUGGESTS.

BEAUTIFUL MOMENTS THAT HAPPENED WITH HIS CAR.

THE ALPINE WEBSITE HAS BEEN DEVELOPED USING WORDPRESS. THE WEBSITE IS OF COURSE RESPONSIVE AND HOSTED BY ONE OF RENAULT SERVICE PROVIDER, LINK BY NET.

THE WEBSITE IS FOR THE MOMENT IN TWO LANGUAGES, FRENCH AND ENGLISH, AND WILL BE TRANSLATED SHORTLY IN GERMAN AND JAPANESE.