An in-depth data-driven research by our team had revealed that our TG (the middle-class Indian) used Google Maps to check ETA and commute options every day. Using this behavioral insight of our TG we made our campaign 100% mobile-centric, utilizing the user journey on the Google Map application.

We displayed banners on Google Maps that compared the user’s daily commute expenses to the unbelievably affordable EMI of Alto 800.

The banner when clicked, let the user choose or customize an EMI plan for himself. And from there, they could book their Alto 800 as well. The whole user-journey was well thought through. It rationalized owning a car as a viable option as compared to the hassling daily commute and spending a fortune over time.