Cannes Lions
Y&R BUENOS AIRES, Buenos Aires / APSA / 2014
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This campaign encourages people to try a new look if that’s what they’d like, telling them not to listen to other people prejudices or even worst: their own inner voices.
It doesn't matter what other people say: if you want something, then go for it. Alto Avellaneda surely has that new look you are looking for.
And once you find it, blow away your previous wardrobe.
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