Cannes Lions

ALTO AVELLANEDA SHOPPING CENTER

Y&R BUENOS AIRES, Buenos Aires / APSA / 2014

Case Film
Case Film
Case Film

Overview

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Overview

Description

This campaign encourages people to try a new look if that’s what they’d like, telling them not to listen to other people prejudices or even worst: their own inner voices.

It doesn't matter what other people say: if you want something, then go for it. Alto Avellaneda surely has that new look you are looking for.

And once you find it, blow away your previous wardrobe.

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