Monster’s mission is to help people find better. In our overworked culture this has never been more relevant. So Monster decided to shine a spotlight on the issue of work/life balance — in a humorous way.

An opportunistic mobile projection unit spoke to the overworked directly.

- When we spotted someone working late, we pointed out the lack of work/life balance— making them part of the communication.

- The unit traveled to 8 major North American markets over a 2- week period.

Campaign drove a 41.8% lift in Ad Recall, 49.9% lift in brand interest (especially among our core millennial target) and a 227% lift in video engagement. More importantly we also saw a 17.6% lift in job applications.