Cannes Lions

ALZHEIMERS AWARENESS

LEO BURNETT INDIA, Mumbai / ALZHEIMERS & RELATED DISORDERS SOCIETY OF INDIA (ARDSI) / 2009

Presentation Image

Overview

Entries

Credits

Overview

Description

To design a small gift for visitors to ARDSI & potential donors to the cause of Alzheimer's.

Execution

A pen filed with vanishing ink. As you write with it, words disappear in front of your eyes, mimicking memory loss associated with Alzheimer's.

Outcome

Increased curiosity, awareness & appreciation of Alzheimer's & ARDSI among recipients. Added bonus of the message reaching many more people beyond the recipients as the pen became a talking point. While increase in donations were indicated, data is still awaited.

Similar Campaigns

6 items

WOMEN'S RIGHTS

GOODBY, SILVERSTEIN & PARTNERS NY, New york

WOMEN'S RIGHTS

2015, ROCK THE VOTE

(opens in a new tab)