Cannes Lions
SPECIAL, Auckland / OPTUS / 2021
Overview
Entries
Credits
Execution
It’s lockdown 2020 and a group of kids in an apartment block have gathered over Zoom to plan an activity. We see them photographing and measuring, building and assembling then we reveal what they’ve been up to: a giant Hot Wheels track that runs through and around all of the apartments in the building. They count down the start of the race and two cars are released. They whizz down track laid through lounges, bedrooms and kitchens giving a glimpse of lockdown life. Then, as the cars jump from the end of the track we freeze and rewind back in time to see the genesis of the idea: a new kid moves into the block and brings his hot wheels track. Another kid sees him and lowers a message out of the window to the flat below: ‘I have a plan. Want to talk? Yes/No.’
The new kid circles yes.
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