We exposed Ambi Pur’s fragrance to a captive audience of cinema goers at high-end malls.As Ambi Pur was sprayed, ads designed like film critics’ reviews were shown on screen. “Breathtaking”, “Smells like a hit”, “Two thumbs and noses up”, “Now smelling” – as the Ambi Pur air freshner was being sprayed. See, hear, smell – a triple hit to all the senses, and maximum impact for the product and its message

The results were impressive for a small scale campaign: Sales increased by 47% in less than 24 days (!!) after the campaign launch.The campaign was so successful, we plan to do it again next year.