Cannes Lions

AMBI PUR HOME FRESHENER

MEDIACOM PHILIPPINES, Taguig / SARA LEE / 2006

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We exposed Ambi Pur’s fragrance to a captive audience of cinema goers at high-end malls.As Ambi Pur was sprayed, ads designed like film critics’ reviews were shown on screen. “Breathtaking”, “Smells like a hit”, “Two thumbs and noses up”, “Now smelling” – as the Ambi Pur air freshner was being sprayed. See, hear, smell – a triple hit to all the senses, and maximum impact for the product and its message

Outcome

The results were impressive for a small scale campaign: Sales increased by 47% in less than 24 days (!!) after the campaign launch.The campaign was so successful, we plan to do it again next year.

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