Kevin Spacey, the Academy Award-winning actor and Old Vic Artistic Director, takes on three new roles as part of a campaign to promote American Airlines’ celebrated brand philosophy of understanding the individual flyer.The TV campaign is backed by out-of-home advertising and digital activity. It ties in with American Airlines’ evolved ‘discerning flyers’ strategy, developed in response to the changing face of the First/Business Class flyer, appealing to a younger demographic.