Cannes Lions

AMERICAN EXPRESS

OGILVY & MATHER ADVERTISING LONDON, London / AMERICAN EXPRESS / 2012

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Everyone has hidden talents that could transform their lives, but they may not be aware of them.This is the central idea behind the Channel 4 Hidden Talent TV Show, a Primetime TV series chronicling the inspiring journey of individuals as they discover and hone their hidden potential – both large and small – through scientific tests facilitated by a team of experts.

It’s an idea conceived and realised with the help of American Express, because American Express believes the world would be a better place if more of its untapped potential were set free.The set of bumpers have been designed to run as a part of the show and the idea is to demonstrate that everyone has potential by the use of animals displaying their hidden potential. As this would be the only opportunity to directly tie American Express to the TV programme all of the bumpers use the distinctive and charming American Express animation style.

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