The objective of the promotion was to build awareness for Americans Elect's SXSW panel presentation and encourage SXSW attendees to attend.

The promotion was so successful that even among the over 5,000 panels taking place during SXSW, the Americans Elect panel was a standing-room-only sell out. Not only was talk of the Americans Elect effort buzzed about the entire weekend, the buzz was confirmed when Americans Elect capped off the festival by winning the SXSW Interactive People’s Choice Award.