For the launch of the American Express Blue Card V2 we have created an on-line campaign as part of a multi-channel communication strategy. The target group consists of people between 25 and 40 years old, who live life according to their own terms and have affinity with new technologies.After clicking on one of the banners, the user is taken to the microsite.The microsite quickly communicates the major product benefits to the user and offers the possibility to: immediately apply for the card online, to download a screensaver or wallpaper or to go to the blue zone on the American Express website to get more detailed product information.The microsite expands on a similar motive used in the launch commercial for the product.