Cannes Lions

AMF Parenting-The Fight

3 POINTS ADVERTISING, Jeddah / ALMUHAIDIB FOUNDATION / 2017

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Here we show a child close up sitting with his ears closed, when we zoom out you notice that his parents are yelling at each other in a heated argument. However, they look like monsters as this is what the child sees when he sees his parents arguing. When the child yells and they notice that he is there, they turn to normal to reveal be gentle with them, parenting is precision.

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