Cannes Lions

amfAR Cure

THE STUDIO, New York / AMFAR / 2017

Film
Film

Overview

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Overview

Description

Scientific and healthcare communications are often cold and clinical. The challenge was to translate complex scientific language into a compelling narrative and to create a style that reflected the hope and optimism that a momentous medical breakthrough may finally be within our reach. The barrier to a cure is the viral reservoir and conveying the complex role of the reservoir and sleeper cells was no easy task. We stylised and simplified the visual language of cellular structures by adding textures and soft edges and with beautiful imagery simplified highly technical information into something that could be clearly understood by even non-medically trained audiences.”

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