Cannes Lions

AMINO VITAL PRO "REVOLVING LANTERN"

AJINOMOTO, Tokyo / AJINOMOTO CO. / 2018

Film
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Overview

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OVERVIEW

Description

This 60 second ad focuses on the sports-driven-students' endeavors

in Japanese high school baseball.

It takes place at a summer regional championship.

The moment the protagonist hurls the ball, there is a flashback

of all the harsh rigorous exercises and various precious memories.

This story is about winning with perseverance,

along with Amino Vital Pro, to give it all that you've got.

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