Cannes Lions
AJINOMOTO, Tokyo / AJINOMOTO CO. / 2018
Overview
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Credits
Description
This 60 second ad focuses on the sports-driven-students' endeavors
in Japanese high school baseball.
It takes place at a summer regional championship.
The moment the protagonist hurls the ball, there is a flashback
of all the harsh rigorous exercises and various precious memories.
This story is about winning with perseverance,
along with Amino Vital Pro, to give it all that you've got.
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