Cannes Lions
JWT SPAIN, Barcelona / AMNESTY INTERNATIONAL / 2011
Overview
Entries
Credits
Execution
We chose the typical gift you’re committed to at Christmas time (a pair of socks) and turned it into a gift with commitment. In conjunction with a fair trade workshop, we created some socks with designs related to injustice.
Outcome
We multiplied the number of members recruited in previous Amnesty International ‘member-get-member’ campaigns by 26. And we ran out of socks.
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12 items