Cannes Lions

AMNESTY INTERNATIONAL

JWT SPAIN, Barcelona / AMNESTY INTERNATIONAL / 2011

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We chose the typical gift you’re committed to at Christmas time (a pair of socks) and turned it into a gift with commitment. In conjunction with a fair trade workshop, we created some socks with designs related to injustice.

Outcome

We multiplied the number of members recruited in previous Amnesty International ‘member-get-member’ campaigns by 26. And we ran out of socks.

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