Cannes Lions

AMNESTY INTERNATIONAL

PIHL/RONNBACK/DAHLBERG, Stockholm / AMNESTY INTERNATIONAL / 2009

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Overview

Entries

Credits

Overview

Execution

A menu with the most recent requested last meals on death row in the U.S was placed next to the regular menu in respected restaurants. On the back the copy encouraged people to donate money via text messages or to become members of Amnesty.

Outcome

Apart from creating a buzz in the restaurant business and among guests, the campaign resulted in numerous new members to Amnesty and a large amount of donations. The Last Menu was given attention in various newspapers, among them Sweden’s second largest daily newspaper SvD, and in numerous blogs.

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