Cannes Lions

AMNESTY INTERNATIONAL

SERVICEPLAN, Munchen / AMNESTY INTERNATIONAL / 2009

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Overview

Entries

Credits

Overview

Execution

We took the problem "human trafficking“ serious and did something that had never been done before.

We packed a real living woman into a suitcase made of acryl glass and placed her on running baggage claims at various airports.

Outcome

Not only passengers at the airport paid attention to this spectacular picture. Numerous national and international newspapers, magazines and media institutions took notice. The campaign was featured in reports by the BBC, Wallstreet Journal, National Geographic, Stern, Bild, TRT, ABC Australia and also German TV-stations.

Amnesty also ran the documentation about the promotion on their webpage for about 3 months.

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