Cannes Lions

AMNESTY INTERNATIONAL

JWT CARACAS, Caracas / AMNESTY INTERNATIONAL / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

AMNESTY INTERNATIONAL Venezuela took the International Human Rights Day to turn Twitter users into activists with a very simple idea: every tweet with the hashtag #DDHH lit a candle in the webpage to celebrate this day.

Outcome

26,153 candles were lit during the International Human Rights Day, the hashtag #DDHH made it to trending topics in Venezuela, and a new way of being an activist and struggling for Human Rights emerged.

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