Cannes Lions

AMNESTY INTERNATIONAL

SCHOLZ & FRIENDS, Berlin / AMNESTY INTERNATIONAL / 2008

Presentation Image
Presentation Image
Film

Overview

Entries

Credits

Overview

Description

It‘s a well known but sad fact that there is still power abuse coming from mighty politicians, both eastern and western. People should be aware that everybody can do something about it, that you and I can interfere by donating to Amnesty International.

Execution

We released a viral film with documentary scenes of George W. Bush, Vladimir Putin and Mahmud Ahmadinedschad. What first looks like all those typical politician speeches becomes soon an absurd rivalry of doing handycrafts. Putin is carefully folding a poodle out of a red balloon, Bush replies with a nice workpiece of origami and finally Ahmadinedschad is giving his personal best with two lovely potholders.It ends with thit:WE CAN CHANGE WHAT THEY DO.

AMNESTY INTERNATIONAL.With a click on the final chart possible donators are directly forwarded to the donation landing page of Amnesty International.

Outcome

Spread virally and sent to known email addresses, our spot caused 12 percent more page impressions in January compared to an average month.

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