Heinz charged us to inspire young, busy people to break their ready meal routine and get creative with Amoy stir-fry sauces. Our thought was, ‘Do it your way,’ we combined film and illustration to create an inspiring environment, where users could create a personal stir-fry with ingredients ranging from the sublime to ridiculous. In the first month, the site generated over 164,000 unique visits with average user sessions of 6.5 minutes, while 128,000 visitors downloaded their or another user’s recipe to their mobile. Heinz experienced a 28% increase in sales of their Amoy stir-fry sauces in the same month.