Cannes Lions

AMSTEL BEER

WYSIWYG, Madrid / HEINEKEN / 2009

Presentation Image

Overview

Entries

Credits

Overview

Execution

Amstel created a new promotion -when redeeming the codes printed on the packaging, you could get trips to the ports the race would visit, as well as merchandising products.A site was created which virtually followed the Volvo Ocean Race. A papervision technology platform was created for the exchange of prizes. A virtual game was also created in which, for the first time, virtual ships took part in a real competition on the net. To this end, users were recruited from all over the net. They were the ones who drove forward the ships with their mouse or keyboard.

Outcome

Permanence time and the number of visits per user increased. There were nearly 150,000 bids and the site traffic increased by 60.99%.

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